The Big Web Show

The Big Web Show

The award winning Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. It's everything web that matters.

Hosted by Jeffrey Zeldman.

RSS  •  iTunes  •  Sponsor  • 


← Previous Episode   |   Next Episode →

180: Where AI Meets IA: Improving Digital Personalization with Jeffrey MacIntyre

October 18, 2018 at 10:30AM • 46 minutes • Wiki Entry

Jeffrey MacIntyre, a long-time independent UX consultant and researcher specializing in thoughtful digital personalization, is Jeffrey Zeldman’s guest. The two Jeffreys discuss personalization and its intersection with AI, the business opportunity of responsible personalization, aligning personalization with business operations, the secret history of berry picking, the value of a good taxonomy, personalization versus customization, avoiding the “creep” factor, and much more. A worthwhile episode for business executives and marketers as well as the designers and coders who serve them.

Brought to you by:

  • ZipRecrutier (Visit the link to post jobs on ZipRecruiter for FREE).

  • .TECH Domains (Visit the link and use the code TBWS to get 90% off on 1 & 5 year registrations).

  • Linode (Visit the link and get $20 credit when you use promo code 'bigweb2018').

Download: MP3 Audio (27 MB) | Embed

Show Notes & Links Presented by CacheFly

Your Host
5by5 Apps
Subscribe to Big Web Show
Sponsored By
Share

Bandwidth for March 2021 is sponsored by CacheFly: The fastest, most reliable CDN in the business.