The Big Web Show

The Big Web Show

The award winning Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. It's everything web that matters.

Hosted by Jeffrey Zeldman.

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180: Where AI Meets IA: Improving Digital Personalization with Jeffrey MacIntyre

October 18, 2018 at 10:30AM • 46 minutes • Wiki Entry

Jeffrey MacIntyre, a long-time independent UX consultant and researcher specializing in thoughtful digital personalization, is Jeffrey Zeldman’s guest. The two Jeffreys discuss personalization and its intersection with AI, the business opportunity of responsible personalization, aligning personalization with business operations, the secret history of berry picking, the value of a good taxonomy, personalization versus customization, avoiding the “creep” factor, and much more. A worthwhile episode for business executives and marketers as well as the designers and coders who serve them.

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